Category: Social Media

Social Media Marketing

Tips for Effective Social Media Marketing

Social Media Marketing (SMM) is a type of digital marketing that relates to creating and sharing content across social media networks so you can easily reach your branding and marketing goals.

Online activities such as posting video updates, images, text and other content that is used to drive online engagement of the audience (free or paid) falls under the social media marketing umbrella.

Here are some essential things to remember that will introduce you to social media marketing and help train, develop and guide you through your business’ SMM journey.

Content Planning on Social Media – You must consider the goals of your business before working on your social media marketing campaign. Without a plan, your entire campaign has no strategy.

It might seem like you’re having fun when it starts, but at some point, you will be directionless and struggling.

Remember to undergo competitive keyword research to help you brainstorm ideas for content that will appeal to your target audience. Consider what strategies are being implemented by your competitors to create social media engagement.

(more…)

Social Media Marketing

6 Deadly Social Media Marketing Sins that You Absolutely Must Avoid

There is no doubt that social media marketing is paying rich dividends to businesses that are using it as a part of their larger marketing plan. It’s also given smaller businesses an opportunity to compete against the big players in the niche. Social media marketing brings with it a slew of benefits, but only if done right.

The problem with a socially driven marketing strategy is that there are all chances of it going wrong. If it does go wrong there are some mistakes that can righted, but there are others from which there is no turning back. Such mistakes are like the deadly sins of social media marketing.

Let’s take a look a these sins that will take your chances of marketing success way down, so much so that recovery will be next to impossible.

1. Having no strategy in place

When you are using social media as a part of your marketing efforts, you need a clearly drawn out strategy in place. You need to know why you are doing what you are doing. Does your use of social media fit in with your overall marketing plan, and what do you hope to achieve from social media marketing? These are the two questions that you need to answer before you put in place a strategy that you feel will pay rich dividends.

If you don’t have a strategy in place, you won’t be able to take the right decisions, which will mean that you actually end up wasting time on social media, rather than making any constructive use of it.

(more…)